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oai:uvadoc.uva.es:10324/743772025-03-26T19:10:16Zcom_10324_1164com_10324_931com_10324_894col_10324_1330

González Neira, Ana Berrocal Gonzalo, Salomé Zamora Martínez, Patricia 2025-01-25T07:15:19Z 2025-01-25T07:15:19Z 2020 Profesional De La información, 2020, vol. 29, n. 2 https://uvadoc.uva.es/handle/10324/74377 10.3145/epi.2020.mar.21 Producción Científica Television electoral debates are considered one of the most relevant events during the election period due to their high audience and also because of the power they generate to direct the media agendas. The present research examines the transmission of this format in front the proliferation of screens, diffusion on the social networks, introduction of on de-mand services, and on the go consumption together with the emergence of new television performers. This quantitative study analyses the debates issued during the parliamentary elections in Spain, which took place on the 28th of April 2019, in order to learn about their impact further than traditional television consumption and the engagement achieved. The methodology employed combined the monitoring of different platforms. The conclusions obtained support that the emission of this kind of debates takes place through new distribution channels, generating a high tracking rate on Twit-ter. The broadcasting strategies of the television chains differ. Este trabajo forma parte del proyecto de investigación: CSO2017-84472-R, concedido por el Ministerio de Economía y Competitividad application/pdf spa Profesional de la Información info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/ Atribución 4.0 Internacional Electoral debates; Election; TV; Television; Social audience; Political communication; Prosumers; Social media; Social networks; Twitter; Atresmedia; TVE; Spain. Broadcast formulas and television debates consumption in Spain in the 2019 parliamentary election info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2020.mar.21 SI