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oai:uvadoc.uva.es:10324/229522021-07-06T08:34:10Zcom_10324_1146com_10324_931com_10324_894com_10324_1180col_10324_1262col_10324_1375

Camarero Izquierdo, María Carmen 6b9d85d7d672ac1e 500 0000-0002-5252-4581 Garrido Samaniego, María José bceb14747a50a36a 500 0000-0002-7183-047X Vicente Hernández, Eva 2398328cc65669b6 500 0000-0003-2107-1951 2017-04-03T11:53:47Z 2017-04-03T11:53:47Z 2015 Journal of Cultural Heritage, Volume 16, Issue 2, 2015, p.228–235 1296-2074 http://uvadoc.uva.es/handle/10324/22952 10.1016/j.culher.2014.05.006 Producción Científica The context in which museums operate has evolved considerably over the last few decades, while the challenges they face have increased. The current need for museums to augment their own revenue and improve their performance coupled with the transformation of cultural models towards more experiential services has led many to adopt a consumer orientation in an effort to make museums and their collections increasingly accessible to visitors. This visitor orientation is more than just a wish to bring culture closer to the public, but rather a desire to understand visitors’ demands and thus adapt to their expectations. This paper seeks to explore the relation between visitor orientation and performance in museums. Specifically, the study focuses on technological innovation and tradition as two alternative strategies to respond to visitor expectations. An empirical study was conducted for a sample of 491 European museums. Evidence is found to support the notion that the impact of visitor orientation on economic and market performance depends on how visitors’ needs are perceived and on museums’ commitment to either innovation or tradition and custody. Whereas technological innovation has a positive impact on revenue and economic performance, the impact of custodial orientation is negative. Custodial orientation only proves effective in market terms in large museums but does not prove effective in economic terms, for either small or large museums. This paper offers a guide as to how to deal with visitor orientation in cultural and heritage organizations. Although an orientation to innovate geared towards satisfying visitor needs would seem the logical way for museums to increase visitor numbers, an approach involving too much innovation, often leading museums to becoming shows, has been widely criticized. Ministerio de Economía, Industria y Competitividad (Project ECO2012-38552) application/pdf eng Elsevier info:eu-repo/semantics/openAccess © Elsevier Museos Patrimonio cultural Achieving effective visitor orientation in European museums. Innovation versus custodial info:eu-repo/semantics/article http://www.sciencedirect.com/science/article/pii/S1296207414000752 SI ORIGINAL Journal of Cultural Heritage- Camarero et al..pdf Journal of Cultural Heritage- Camarero et al..pdf application/pdf 423687 https://uvadoc.uva.es/bitstream/10324/22952/1/Journal%20of%20Cultural%20Heritage-%20Camarero%20et%20al..pdf b591872587edc0ada1cccf13ff746b02 MD5 1 LICENSE license.txt license.txt text/plain 4250 https://uvadoc.uva.es/bitstream/10324/22952/2/license.txt 909e634ba52becf192e4e9b4bcde7863 MD5 2 THUMBNAIL Journal of Cultural Heritage- Camarero et al..pdf.jpg Journal of Cultural Heritage- Camarero et al..pdf.jpg IM Thumbnail image/jpeg 3725 https://uvadoc.uva.es/bitstream/10324/22952/5/Journal%20of%20Cultural%20Heritage-%20Camarero%20et%20al..pdf.jpg 5a6e5b76073ebebb3335397caa3a68e4 MD5 5 10324/22952 oai:uvadoc.uva.es:10324/22952 2021-07-06 10:34:10.911 UVaDOC repositorio@uva.es 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