RT info:eu-repo/semantics/bachelorThesis T1 Master Data Management as a tool to improve business profitability A1 Rodríguez Lucas, Delia A2 Universidad de Valladolid. Escuela de Ingenierías Industriales K1 Gestión de empresas K1 Empresas - Innovaciones tecnológicas AB Master Data is a topic whose importance is increasing exponentially dueto the fact that it has a severe impact in the overall profitability of companies,even if it is not a direct matter neither in the incomes nor in the benefits.Thus, the aim of this Thesis was to explain from the pillars what isthis issue, how it is linked to companies, how it affects the business processand finally which solutions exist to prevent and solve its subsequentproblems.The method to research how Master Data Management impacts profitabilitywas a business case implemented through SAP ERP. In the case, awholesale company purchased products from Nestlé and sold them toEcoMarket, a supermarket chain. The study focused on how diverse processesdeveloped within the system and how Master Data was involved.Two scenarios were considered: Firstly, a good management was performedwhere I put into practice different maintenance methods that hadbeen previously exposed. Secondly, the opposite situation was carried outin order to prove the concrete consequences derived from a poor management.Based on the results of the comparison, it can be said that the implicationsof a poor Master Data Management are visible even in the most basic procedures.Profitability losses can appear in different shapes, some of themdirect (such as expenses increase) and others indirect (such as time wasteor customer dissatisfaction). To conclude, I propose an approach thatcombines IT and business with the aim of framing the Master Data problem.The reason is that most of the current conducted studies focus on thetechnical scope but, according to current surveys, the main cause of poorMaster Data is business data entering. Therefore, I believe the Master DataManagement solutions should not be only concentrated in the technicalaspect, and spread out covering both angles. YR 2014 FD 2014 LK http://uvadoc.uva.es/handle/10324/13163 UL http://uvadoc.uva.es/handle/10324/13163 LA eng NO Departamento de Organización de Empresas y Comercialización e Investigación de Mercados DS UVaDOC RD 19-nov-2024