RT info:eu-repo/semantics/bachelorThesis
T1 The power of antiquity for modern purposes. A rhetorical analysis of a speech by Steve Jobs
A1 Martín González, Ana Cristina
A2 Universidad de Valladolid. Facultad de Filosofía y Letras
K1 Jobs, Steve - Lengua
K1 Inglés(Lengua) - Retórica
AB The purpose of this paper is to analyze the blend of classic rhetorical techniques with linguistic devices to create an effective speech. To observe this, Steve Jobs’ Commencement Speech, given at Stanford University in 2005, is going to be the text under study. The success of the speech is going to be studied focusing on the relationship between the speaker and his audience. Jobs’ speech is related with the new communication media, which has become a viral video on the web working in different contexts from the original one. Moreover, it can be argued that an apparently unceremonious speech can function as a marketing strategy for the speaker’s company, Apple Inc.
YR 2015
FD 2015
LK http://uvadoc.uva.es/handle/10324/15908
UL http://uvadoc.uva.es/handle/10324/15908
LA eng
NO Departamento de Filología Inglesa
DS UVaDOC
RD 17-ago-2024