RT info:eu-repo/semantics/article
T1 Methodological challenges in the transition towards online audience research
A1 Mathieu, David
A1 Vicente Mariño, Miguel
A1 Brites, Maria José
A1 Amaral, Inés
A1 Chimirri, Niklas
A1 Finger, Juliane
A1 Pacheco, Liliana
A1 Romic, Bojana
A1 Saariketo, Minna
A1 Tammi, Riitta
A1 Torres Silva, Marisa
K1 Audiencias
K1 Nuevos Medios
K1 Métodos de investigación
K1 Metodología
K1 Revisión de literatura
K1 Big Data
K1 Etnografía
K1 Contextualización
K1 Ética
K1 Métodos mixtos
K1 Convergencia
AB This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences. Online audience research is a mix of long-established research rationales, methodical adaptations, new venues and convergent thinking. We discuss four interconnected, and sometimes contradictory, methodological trends that characterize this current environment: 1) the expansion of online ethnography and the continued importance of contextualization, 2) the influence of big data and an emphasis on uses, 3) the reliance on mixed methods and the convergence of different rationales of research, and 4) the ambiguous nature of online data and the ethical considerations for the conduct of research. In spite of a massive research activity, there remain gaps and underprivileged areas that call for a re-prioritization of research. In the conclusion of this paper, we offer recommendations to orient future research.
PB Participations. Journal of Audience & Reception Studies
SN 1749-8716
YR 2016
FD 2016
LK http://uvadoc.uva.es/handle/10324/18340
UL http://uvadoc.uva.es/handle/10324/18340
LA eng
NO Participations. Journal of Audience & Reception Studies, Mayo 2016, vol. 13, n. 1, p. 289-320
NO Producción Científica
DS UVaDOC
RD 22-nov-2024