RT info:eu-repo/semantics/bachelorThesis T1 “We’re better off out”: a multimodal critical discourse analysis of one of UKip’s videos during the Brexit campaign A1 González Caballero, Gloria Isabel A2 Universidad de Valladolid. Facultad de Filosofía y Letras K1 Brexit K1 UKip K1 Multimodal critical discourse analysis K1 Conceptual metaphor K1 Análisis crítico del discurso multimodal K1 Metáfora conceptual AB Since Brexit is quite a recent event, few studies have been published so far and none have focused on either of the videos part of UKip’s Brexit campaign. This dissertation is focused on uncovering the ways in which UKip’s ideas are portrayed in one of their Brexit campaign videos entitled “We’re Better Off Out.” An introduction to multimodal critical discourse analysis is provided as well as a brief summary of this campaign. The methodology used primarily draws upon Machin and Mayr’s (2012) comprehensive toolkit as regards multimodal analysis to examine this video both textually and visually. YR 2017 FD 2017 LK http://uvadoc.uva.es/handle/10324/25751 UL http://uvadoc.uva.es/handle/10324/25751 LA eng NO Departamento de Filología Inglesa DS UVaDOC RD 17-jul-2024