RT info:eu-repo/semantics/masterThesis
T1 The use of advertisement as didactic resource in the foreign language classroom according to sociocultural, linguistic, sociolinguistic and pragmatic aspects
A1 Pérez de la Calle, Sandra
A2 Universidad de Valladolid. Facultad de Filosofía y Letras
K1 Advertising
K1 Foreign language classroom
K1 Common European Framework of Reference
K1 Plurilingual and pluricultural competence
K1 Communicative competence
K1 Publicidad
K1 Clase de lengua extranjera
K1 Marco Común Europeo de Referencia para las Lenguas
K1 Competencia plurilingüe y pluriultural
K1 Competencia comunicativa
AB Nowadays we are surrounded by advertising; we all are consumers in a society which persuades us to be ones. We are receiving advertising information constantly, consciously andsubconsciously, which is why it is a good resource to take advantage of and use it as aresource in order to teach a foreign language.Due to individuals are exposed to advertisement, this paper emphasizes the important of itscontent from a linguistic, sociolinguistic, sociocultural and pragmatic point of view accordingto the Common European Framework of Reference for Languages (CEFR), to achieve anaccurate communicative competence.From a theoretical perspective, we have made a distinction between plurilingual andpluricultural competence to speak, then, about the main competences to teach in a foreignlanguage classroom, using advertising resources, according to CEFR.From a practical perspective, we have selected some advertising examples focusing on theobjectives of this paper. Because of the amount of advertisements we can find in a society, wehave selected just a few examples from newspapers, informative posters and TV spots toaccomplish different objectives and proposal in a B1.1 level classroom of English accordingto CEFR.
YR 2018
FD 2018
LK http://uvadoc.uva.es/handle/10324/33156
UL http://uvadoc.uva.es/handle/10324/33156
LA eng
NO Departamento de Filología Inglesa
DS UVaDOC
RD 14-mar-2025