RT info:eu-repo/semantics/bookPart T1 Chapter 7 - From the imprint of history to the history of a brand: the case of the city of Puebla (Mexico) A1 Patiño Tovar, Elsa K1 Geografía K1 Urbanismo K1 Planificación territorial K1 Patrimonio territorial K1 Zona monumental K1 Puebla (México) K1 54 Geografía K1 5403.01 Geografía Cultural K1 6201.03 Urbanismo AB Disagreements in the city of Puebla’s life are endless. Misunderstanding has been present since the city was founded until today1. This situation has been getting progressively worse and a crisis is now unavoidable.Without doubt, we are facing a crisis of communication and social harmony; the crisis of a concept and its implementation. The city is suffering from territorial segregation and social exclusion. Human interaction is fragmented by the polarisation resulting from the concentration of wealth and its correlation: poverty. The breakdown of the productive bases has generated very particular hotspots of physical degradation in the city: the historic centre and the irregular slums in the urban periphery. Poverty and mismatch is the principal image of this city in its historic settlement, as well as in the city that has been developed after.The old city, today’s historic centre, was a misplaced idea, a recipientwith the wrong contents. Its foundation and growth were not the resultof an organic process defined from within. It was an a priori response,rather than a social result (cf.: Patiño, 2001: 32-73). For this same reason,the functionality of the city’s new activities is costly, inadequate andinsufficient. The relationship of the old city with the new is arbitraryand not necessarily the best. Official plans were made to regulate thegrowth of the new city, but the old city is not included. In any case,this is not a serious problem, as it is only a political discourse. Thenecessary investments to reverse the accumulated lag over centuries ofsegregation are not being made. The new city does not compete withthe historic centre, yet it is the pretext to ignore both new and old.What is important to highlight, is the fact that the new city is notthe result of the evolution of the old city. Quite simply, it is another citywith a different concept, under different precepts, yet maintaining thedynamic of inequality. Thus, it can be understood that the old city centrehas, consequently, become isolated and that, despite everything, has fora long time continued to be, of itself, a better city than the new one. Thedelimitation of a historic monuments zone2 and the later declaration asa World Heritage Site3 has not greatly modified the dynamic alreadydescribed. On the contrary, it has been an instrument of reinforcement. PB Thomson Reuters Aranzadi SN 978-84-9152-760-2 YR 2017 FD 2017 LK http://uvadoc.uva.es/handle/10324/36886 UL http://uvadoc.uva.es/handle/10324/36886 LA eng NO Manero Miguel, F.; García Cuesta, J. L. (Coords.) (2017): Territorial Heritage & Spatial Planning. A Geographical Perspective. Ed. Thomson Reuters. The Global Law Collection. Navarra. 327 págs. ISBN – 978-84-9152-762-6 NO Producción Científica DS UVaDOC RD 24-abr-2024