RT info:eu-repo/semantics/article T1 Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences A1 Buhalis, Dimitrios A1 Antón Martín, María del Carmen A1 Camarero Izquierdo, María Carmen A1 Laguna García, Marta K1 Adaptación cultural K1 turismo gastronómico K1 Contraste cultural K1 Experiencia gastronomica K1 Adaptación cultural K1 5312.90 Economía Sectorial: Turismo AB Gastronomy is an essential component of the travel experience and isbecoming one of the “best things to do” in many destinations. Impressions gained from local food coupled with tourists’ attitudes can influence the living experience. This paper analyses the extent to whichthe perceived authenticity of local food, the degree of adaptation andcultural contrast determine memorable tourist experiences. Moreover, itproposes the moderating effect of searching for authenticity andadaptation ability. Results from a sample of international tourists whotried a typical dish support the positive effect of authenticity and culturalcontrast on the perceived experience, whereas product adaptationreduces the perception of authenticity and cultural contrast. Authenticityhas a greater effect on experience perception when actively sought bytourists, and individuals are less influenced by cultural contrast whenthey are unable to adapt to different cultures. PB Taylor & Francis SN 1936-8623 YR 2019 FD 2019 LK http://uvadoc.uva.es/handle/10324/39030 UL http://uvadoc.uva.es/handle/10324/39030 LA eng NO Journal of Hospitality Marketing & Management, January - February 2019, vol. 28, issue 7m p. 743-764. NO Producción Científica DS UVaDOC RD 22-dic-2024