RT info:eu-repo/semantics/article
T1 The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
A1 San Martín Gutíerrez, Sonia
A1 Jiménez Torres, Nadia
A1 Camarero Izquierdo, María Carmen
A1 San José Cabezudo, Rebeca
K1 Consumidores - conducta
K1 Videojuegos
K1 Mercado electrónico
K1 Aplicaciones móviles
K1 Videojuegos
K1 5311.05 Marketing (Comercialización)
AB The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.
PB Universidad de Talca (Chile)
SN ISSN 0718–1876
YR 2020
FD 2020
LK http://uvadoc.uva.es/handle/10324/39062
UL http://uvadoc.uva.es/handle/10324/39062
LA eng
NO Journal of Theoretical and Applied Electronic Commerce Research, May 2020, vol.15, Issue 2, p. 59-75
NO Producción Científica
DS UVaDOC
RD 25-nov-2024