RT info:eu-repo/semantics/bachelorThesis
T1 Marketing and Advertising Translation: Humans vs Machines in the field of cosmetics
A1 Alonso del Caño, Carmen
A2 Universidad de Valladolid. Facultad de Filosofía y Letras
K1 Translation
K1 Human
K1 Traducción
K1 Humano
K1 5701.11 Enseñanza de Lenguas
AB This undergraduate thesis focuses on a very specific field of specialized translation:advertising and marketing translation. Indeed, the high degree of specialization involvedin this activity provides a testing ground for a reconsideration of the importance of thehuman translator and a reformulation of their role. The constant development of newtechnologies creates ever more sophisticated translation programs, which in turn revivesthe long-standing machine vs human translation debate. The aim of this project is toconduct a practical exercise targeted at verifying whether specialization in translationalways requires the supervision of humans equipped with the relevant linguisticknowledge and technical background, or whether, on the contrary, machine translationcan at present provide valid enough results and a sufficient level of reliability.
YR 2019
FD 2019
LK http://uvadoc.uva.es/handle/10324/39381
UL http://uvadoc.uva.es/handle/10324/39381
LA eng
DS UVaDOC
RD 27-nov-2024