RT info:eu-repo/semantics/article
T1 La influencia de la religión en la investigación de mercados en países Islámicos: caso de estudio del mercado del arroz en Arabia Saudí
A1 Checa Prieto, Susana Beatriz
A1 Pedro Navarro, Lisardo de
A2 Ediciones Universidad de Valladolid
K1 Religión - Historia
AB The relationship between globalization and religion is one with furthering challenges. In globalization processes, when a company considers going into a new market the first concern that raises immediately is the development of an ad hoc market research. The launching of a product like rice, which target audience is the housewife, has important challenges in Arab countries such as Saudi Arabia. How can you tackle people who for religious or cultural reasons have limited contact with people who are not in their family environment? How can a firm determine purchasing decision factors or affinity to brands?
SN 2255-2715
YR 2020
FD 2020
LK http://uvadoc.uva.es/handle/10324/44716
UL http://uvadoc.uva.es/handle/10324/44716
LA eng
NO Journal of the Sociology and Theory of Religion; Vol. 9 (2020): Doing business in Islamic countries pags. 82-98
DS UVaDOC
RD 27-nov-2024