RT info:eu-repo/semantics/article
T1 A multi-criteria procedure in new product development using different qualitative scales
A1 García Lapresta, José Luis
A1 Moreno Albadalejo, Pablo
A1 Pérez Román, David
A1 Temprano García, Víctor
K1 Qualitative  scale
K1 Ordinal  proxim-ity measures
K1 12 Matemáticas
AB In this paper, a new multi-criteria procedure is devised for new product devel-opment decision-making made from survey data.  Groups of panelists evaluateseveral product categories regarding different criteria, each one through a spe-cific qualitative scale, which ultimately will guide decision-makers to develop anew product in a specific category.  These qualitative scales are equipped withordinal proximity measures that collect the perceptions about the proximitiesbetween the terms of the scales by means of ordinal degrees of proximity.  Thelinguistic assessments provided by panelists are compared with the highest termsof the corresponding qualitative scales.  In order to aggregate the obtained or-dinal degrees of proximity, a homogenization process is provided.  It avoids anycardinalization procedure in the ordinal proximity measures associated with theordered qualitative scales used for assessing the alternatives regarding different criteria.  Products categories are ranked taking into account the medians of thehomogenized ordinal degrees of proximity.
PB Elsevier
SN 1568-4946
YR 2021
FD 2021
LK http://uvadoc.uva.es/handle/10324/46481
UL http://uvadoc.uva.es/handle/10324/46481
LA eng
NO Applied Soft Computing, 2021, vol. 106, p. 107279
NO Producción Científica
DS UVaDOC
RD 04-dic-2024