RT info:eu-repo/semantics/article T1 De la Traductología a la Tecnología: un análisis cualitativo de la unidad de traducción en la localización de contenido online A1 De la Cova, Elena A2 Ediciones Universidad de Valladolid K1 Filología Inglesa AB The concept of translation unit has been widely debated in translation studies from different approaches, but the fact that there is not a significant number of empirical studies reinforces the existing disagreement on its nature. In translation technologies, the notion of translation unit does not seem to correspond to classical approaches adopted by translation studies. The present contribution aims to explore these hypothetically opposed notions, focusing on the localization of online content. To that end, this study will examine four theories considered relevant in localization, related to functionalist and cognitive approaches, as well as the technological perspective on the translation unit. To exemplify and test this hypothetical dichotomy of approaches, a qualitative study will be conducted on a number of translation units from a translation and technological perspective. SN 2531-1654 YR 2022 FD 2022 LK https://uvadoc.uva.es/handle/10324/58192 UL https://uvadoc.uva.es/handle/10324/58192 LA spa NO ES Review. Spanish Journal of English Studies; No. 43 (2022) pags. 87-113 DS UVaDOC RD 04-abr-2025