RT info:eu-repo/semantics/article T1 Basis for the informative treatment of drugs in mass media T2 Bases para el tratamiento informativo de las drogas en los medios de comunicación A1 Ballesteros Herencia, Carlos Antonio K1 Comunicación K1 Medios de Comunicación K1 Drogas K1 medios de comunicación K1 periodismo K1 drogas K1 deontología profesional K1 drugs K1 journalism K1 communication K1 mass media K1 5910.02 Medios de Comunicación de Masas K1 6113.04 Efecto de las Drogas AB The social responsibility of the media extends to all matters it reports on, such us druguse, a widespread social phenomenon with a regular presence in the press. Therefore, this research tried, firstly, to describe the media representation of drugs and, secondly,to expose how drugs should be informatively treated in a responsible manner from adouble deontological and preventive point of view. For this purpose, the scientific andinformative literature on this topic was analyzed, finding that the informative treatment ofdrugs has been mostly criticized by those who have studied it in the last five decades.The media offers information that is sometimes sensationalist and usually not verified,since a single source, mostly institutional, tends to be used, which is easily accessible tothe journalist. In addition, mass media have been accused of spreading stereotypes, animprecise, if not mistaken, image of this phenomenon and even playing a counter-preventive role. Despite this, the important collaboration of journalists and the media has been highlighted, as these are the main source of information on drugs for the general population. The emergence of the Internet has added a new field of research on communication and drugs of multiple formats, channels and content, where the general population, youth, institutions and media professionals coexist. SN 2173-1675 YR 2020 FD 2020 LK https://uvadoc.uva.es/handle/10324/58676 UL https://uvadoc.uva.es/handle/10324/58676 LA eng NO Revista de Comunicación y Salud, 2020, vol.10, n.1, p. 43-66 NO Producción Científica DS UVaDOC RD 27-dic-2024