RT info:eu-repo/semantics/article
T1 Communication management in professional cycling. The case of the Vuelta a Asturias
T2 La gestión de la comunicación en el ciclismo profesional. El caso de la Vuelta a Asturias
A1 Alonso García, Raúl
A1 Ballesteros Herencia, Carlos Antonio
K1 Comunicación
K1 Periodismo
K1 Ciclismo
K1 Deporte
K1 Disintermediation
K1 Media
K1 Journalism
K1 Sport
K1 Communication
K1 Cycling
K1 Identity
AB This research analyzes the communication management of the Vuelta a Asturias, one of the oldest cycling competitions on the Spanish calendar, included in the UCI Europe Tour 2.1 category. The study describes the information management of both the specialized press and cycling teams and organization. A triangulation of methods was carried out, based on a literature review, to carry out a content analysis of the information published in El Comercio, La Nueva España, Marca and Ciclismo a Fondo during the days before and during the 2021 edition. The results of these first two phases were used to conduct interviews with communication professionals in charge of organizing and disseminating the Asturian test. In this way, it has been possible to describe, on the one hand, how the communication management is from the cycling teams themselves and the organization of the event, and on the other, how the coverage of this event is carried out by the journalists in charge of these specialized event. A rapid and progressive application of new technologies by journalists and communication departments, a creative process of information disintermediation by cycling teams, the importance of generating identification processes and sports sponsorship as a key piece of information were detected
SN 390-3837
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/58970
UL https://uvadoc.uva.es/handle/10324/58970
LA eng
NO Revista de Ciencias Sociales y Humanas Universitas XXI, 2023, 38, 63-81.
NO Producción Científica
DS UVaDOC
RD 22-nov-2024