RT info:eu-repo/semantics/article
T1 How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions
A1 Temprano García, Víctor
A1 Pérez Fernández, Héctor
A1 Rodríguez Pinto, Javier
A1 Rodríguez Escudero, Ana Isabel
A1 Barros Contreras, Ismael Segundo
K1 Economía
K1 Family Business
K1 Business & Economics
K1 Family business branding
K1 Brand orientation
K1 Socioemotional wealth
K1 Marca de empresa familiar
K1 Orientación de marca
K1 Riqueza socioemocional
K1 5206.10 Características socioeconómicas
K1 5302.03 Proyección Económica
AB Literature has recently increased its attention on brand management in family firms. Blurring boundaries between family and business, divergent interests of family and non-family members, or a peculiar strategic decision-making framework in which the family’s socioemotional wealth (SEW) may be prioritized make brand management particularly complex. We contribute to the literature through a pioneering study of the benefits of brand orientation for family firm performance, and by examining how the different SEW dimensions drive the adoption of a brand-oriented culture in this kind of firm. Empirical findings from a representative sample of 120 Chilean family firms reveal the positive impact on brand orientation of binding social ties, renewal of family bonds, and identification with the family firm, and confirm that brand orientation enhances performance. Brand orientation thus emerges as a key, yet hitherto neglected, mediating factor to reconcile SEW preservation with economic performance, which entails relevant theoretical and managerial implications.
PB Elsevier
SN 0148-2963
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/59254
UL https://uvadoc.uva.es/handle/10324/59254
LA eng
NO Journal of Business Research, 2023, vol. 163, 113929
NO Producción Científica
DS UVaDOC
RD 22-dic-2024