RT info:eu-repo/semantics/article
T1 Telkomtelstra Communication Strategies for Development in Promoting Sustainable Development Goals
A1 Ramadhani, Rizky Wulan
A1 Prihantoro, Edy
A2 Ediciones Universidad de Valladolid
K1 Sociología
AB Sustainable Development Goals (SDGs) are the blueprint consisting of 17 goals to achieve a better and more sustainable future. Telkomtelstra is a joint venture telecommunication company that manifests its commitment by implementing a development communication strategy to spread SDGs to its employees and consumers. This study employed a descriptive qualitative method by conducting interviews with Michelle Marietta Secoa, Telkomtelstra Corporate Engagement Junior Specialist, and a literature review on various sources. The results indicate that Telkomtelstra applied media-based strategies, instructional design strategies, participatory strategies, and marketing strategies to promote SDG values. These strategies need to be developed using social media to make them more effective. Other companies can adopt these strategies to achieve SDGs by 2030.
SN 1989-8487
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/59275
UL https://uvadoc.uva.es/handle/10324/59275
LA eng
NO Sociología y tecnociencia; Vol. 13 No. 1 (2023): Development, the Politics of Change, Contestation, and Adaptation in Contemporary Southeast Asia pags. 44-58
DS UVaDOC
RD 22-nov-2024