RT info:eu-repo/semantics/article
T1 Political leaders in the APP ecosystem
A1 Quevedo Redondo, Raquel
A1 Navarro Sierra, Nuria
A1 Berrocal Gonzalo, Salomé
A1 Gómez García, Salvador
K1 Political communication
K1 Communication in politics
K1 Digital communications
K1 Transmisión digital
K1 Mobile communication systems
K1 Telefonía móvil
K1 Aplicaciones para móviles
K1 Entretenimiento
K1 5902.04 Política de Comunicaciones
AB This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.
PB MDPI
SN 2076-0760
YR 2021
FD 2021
LK https://uvadoc.uva.es/handle/10324/59576
UL https://uvadoc.uva.es/handle/10324/59576
LA eng
NO Social Sciences, 2021, Vol. 10, Nº. 8, 307
NO Producción Científica
DS UVaDOC
RD 23-nov-2024