RT info:eu-repo/semantics/article
T1 Boosting the confidence of new product development teams: the role of team boundary spanning, team size and functional diversity
A1 Carbonell, Pilar
A1 Rodríguez Escudero, Ana Isabel
K1 Funtional diversity
K1 New product creativity
K1 New product development teams
K1 New product quality
K1 Team boundary spanning
K1 Team potency,
K1 Team size
K1 5311 Organización y Dirección de Empresas
K1 5311.05 Marketing (Comercialización)
AB In today's highly interconnected, uncertain and dynamic business environment, teamboundary spanning has become an important determinant of the performance ofnew product development (NPD) projects. Despite the positive evidence supportingthe use of boundary spanning activities by NPD teams, little is still known about howboundary spanning teams become high-performance teams. The current studyadvances research on this subject by examining the mediating effect of team potencyon the relationship between team boundary spanning and new product performance,as well as the moderating effects of team size and functional diversity on the rela-tionship between team boundary spanning and team potency. Data from a time-lagged survey study of 140 NPD projects found that team boundary spanning canpromote team potency that, in turn, results in greater new product quality and newproduct creativity. The positive effect of team boundary spanning on team potencywas found to be more pronounced for NPD teams of medium size and high levels offunctional diversity.
PB Wiley
SN 0963-1690
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/62160
UL https://uvadoc.uva.es/handle/10324/62160
LA eng
NO Creativity and Innovation Management, 2023, Vol. 32, nº 1, p. 100-116.
NO Producción Científica
DS UVaDOC
RD 22-dic-2024