RT info:eu-repo/semantics/article
T1 CSR in education on business confidence: Mediation effect of corporate reputation in the Peruvian banking sector
A1 Bolaños, Edmundo Lizarzaburu
A1 Brío González, Jesús Angel del
A1 García Gómez, Conrado Diego
K1 Corporate social responsibility
K1 Social responsibility of business
K1 Empresas - Responsabilidad social
K1 Industria - Aspecto social
K1 Empresas - Aspecto social
K1 Corporate image
K1 Imagen corporativa
K1 Corporations - Public relations
K1 Business planning
K1 Planificación empresarial
K1 Banks and banking
K1 Bancos
K1 Education
K1 Finance - Developing countries
K1 Finanzas - Países en desarrollo
K1 Finanzas
K1 Perú
K1 5304.06 Dinero y Operaciones Bancarias
K1 5310 Economía Internacional
K1 5311 Organización y Dirección de Empresas
K1 5312.04 Educación
AB This paper analyzes the direct influence of CSR educational actions on business confidence in the context of the banking sector in an emerging country (Peru). A mediating effect through corporate reputation is also analyzed. To test the hypotheses presented in this paper, we have sent a survey to 1745 executive officers of the branches of the banks. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been tested that educational CSR actions in Peruvian banks directly influences the perception of business confidence. Secondly, this relationship is partially mediated by the effect of CSR educational actions on corporate reputation.
PB MDPI
SN 2071-1050
YR 2022
FD 2022
LK https://uvadoc.uva.es/handle/10324/62994
UL https://uvadoc.uva.es/handle/10324/62994
LA eng
NO Sustainability, 2022, Vol. 14, Nº. 2, 833
NO Producción Científica
DS UVaDOC
RD 22-dic-2024