RT info:eu-repo/semantics/bachelorThesis T1 Gender and political identities in social media. An analysis of the discourse strategies used by the #Tradwives movement on Instagram. A1 Valderrama Rotella, Marta A2 Universidad de Valladolid. Facultad de Filosofía y Letras K1 Critical Discourse Analysis K1 Systemic Functional Linguistics K1 #Tradwives K1 Social Actors K1 Ambient Affiliation K1 Community of Practice K1 Análisis Crítico del Discurso K1 Lingüística Sistémico Funcional K1 Actores Sociales K1 Afiliación Ambiente K1 Comunidad de Práctica K1 5701.11 Enseñanza de Lenguas AB This study analyzes some of the discursive elements present in the Instagram movement #Tradwives, focusing on identifying the semiotic resources used by this movement and their relation to the ideology, opinion, and values of the producer. The main objective is to examine the linguistic strategies employed by users (mostly women) to encourage the audience to join this movement and to observe how they contribute to the creation of an online community. The methodology used combines quantitative and qualitative approaches, including the analysis of the identities and frames that are activated, as well as the use of premodification, hypernymy, metaphor, and the recontextualization of political slogans. The results reveal a variety of linguistic strategies present in the #Tradwives movement that contribute to identity creation and online community building, and it shows their alignment with a right-wing ideology that aims to change the role of women in society. YR 2023 FD 2023 LK https://uvadoc.uva.es/handle/10324/63927 UL https://uvadoc.uva.es/handle/10324/63927 LA eng NO Departamento de Filología Inglesa DS UVaDOC RD 24-nov-2024