RT info:eu-repo/semantics/article T1 Whose cancer? Visualising the distribution of mentions to cancer sites on instagram A1 Varela-Rodríguez, Miguel A1 Vicente-Mariño, Miguel K1 Health communication; public understanding of science and technology; visual communication; social media; cancer AB This article presents a quantitative analysis of mentions to cancer on Instagram. Using thousands of images with cancer-related hashtags, we build several visualisations to capture their distribution. Source images are clustered by their visual traits and by the incidence, prevalence, and mortality of the cancer site they refer to. Our goal is three-fold: to provide a quantitative basis for future research on the representation of cancer online; to offer an interpretation of the sources of the imbalanced representation of the different cancer sites; and to motivate a debate on how that representation may affect patients and families. PB Taylor and Francis SN 1745-3054 YR 2022 FD 2022 LK https://uvadoc.uva.es/handle/10324/66065 UL https://uvadoc.uva.es/handle/10324/66065 LA eng NO Varela-Rodríguez, Miguel y Vicente-Mariño, Miguel (2022). “Whose cancer? Visualising the distribution of mentions to cancer sites on Instagram”, Journal of Visual Communication in Medicine, 45(1), 26-42. ISSN: 1745-3054. DS UVaDOC RD 11-jul-2024