RT info:eu-repo/semantics/article
T1 Media education with the monetization of YouTube: the loss of truth as an exchange value / Educación mediática frente a la monetización en YouTube: la pérdida de la verdad como valor de cambio
A1 Gutiérrez-Martín, Alfonso
A1 Torrego-González, Alba
A1 Vicente-Mariño, Miguel
K1 misinformation; media education; fake news; social networks; Pokémon Go
AB The digital age of post-truth is the ideal breeding ground for fake news and misinformation. In the world of social networks and the Internet in general, commercial interests hold primacy over the importance of theveracity of the information provided. In this study, we have carried out a quantitative and qualitative content analysis of the messages published as comments on the most popular videos about Pokémon Go published in Spanish on YouTube. The main objective of the study is to analyse not only the content of the videos but, above all, users’ reactions to the misinformation provided. The results confirm the hypothesis that misinformation is promoted by the crisis of truth as a journalistic and social value, by economic interest and by the lack of suitable media education. We conclude by advocating the need to recover truth as a journalistic and social value in the digital context, and to accept that media literacy is an essential task to beassumed by all educational agents: schools, media and social groups.
PB Routledge - Taylor and Francis Group
SN 1135-6405
YR 2019
FD 2019
LK https://uvadoc.uva.es/handle/10324/66070
UL https://uvadoc.uva.es/handle/10324/66070
LA eng
NO Gutiérrez-Martín, Alfonso; Torrego-González, Alba y Miguel Vicente-Mariño (2019): “Media education with the monetization of YouTube: the loss of truth as an exchange value / Educación mediática frente a la monetización en YouTube: la pérdida de la verdad como valor de cambio”, Culture and Education, 31(2), 267-295. Disponible en:  https://www.tandfonline.com/doi/full/10.1080/11356405.2019.1597443  DOI: https://doi.org/10.1080/11356405.2019.1597443
DS UVaDOC
RD 11-jul-2024