RT info:eu-repo/semantics/article T1 Social media for nutrition education—A randomized controlled trial to promote fruit and vegetable intake in a university setting: “The university of Valladolid community eats healthy” study A1 Redondo del Río, María Paz A1 Carreño Enciso, Laura A1 Mateo Silleras, Beatriz de A1 Cruz Marcos, Sandra de la K1 Nutrition K1 Nutritional Sciences - education K1 Fruticultura K1 Fruit K1 Frutas K1 Vegetables K1 Hortalizas K1 Conducta colectiva K1 Collective behavior K1 Universities and colleges - Spain K1 Universidades - España K1 Universidad de Valladolid K1 Social media K1 Medios de comunicación social K1 Facebook K1 Instagram K1 Redes sociales (Internet) K1 3206 Ciencias de la Nutrición K1 3107.04 Fruticultura K1 3107 Horticultura K1 5910.02 Medios de Comunicación de Masas AB Social media- and internet-based interventions are nowadays widely used tools in health interventions. Although evidence of their effectiveness is still low, their applications could be very promising due to their affordability and wide reach. The current paper aims to evaluate the effectiveness of an intervention program, “The University of Valladolid Community Eats Healthy” (UVEH), to increase fruit and vegetable (FV) intake in adults from the University of Valladolid (U. Valladolid) employing three online methodologies. A sample of 211 volunteers was randomly assigned into four groups: virtual campus (VC), Facebook (FB), Instagram (IG), and control. An intervention based on the Theory of Planned Behavior was implemented for seven weeks. Data were collected at the beginning (T0) and the end of the program (T1). The Predimed questionnaire was employed to assess FV intake. Vegetable intake was statistically significantly higher in the VC group (17.4% pre vs. 72.7% post). In the rest of the groups, there was also an increase in intake. Fruit consumption increased slightly only in the VC group (23.9% pre vs. 45.5% post). Participation decreased through the weeks: FB (week 2), IG (week 3), and VC (week 4). Retention was higher in the VC (48%) and control (60%) groups. Internet-based interventions employing interactive platforms such as virtual campus can be effective in enhancing participants’ dietary habits in a clinically relevant manner. PB MDPI SN 2072-6643 YR 2024 FD 2024 LK https://uvadoc.uva.es/handle/10324/67489 UL https://uvadoc.uva.es/handle/10324/67489 LA eng NO Nutrients, 2024, Vol. 16, Nº. 9, 1308 NO Producción Científica DS UVaDOC RD 16-jun-2024