RT info:eu-repo/semantics/article
T1 Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences
A1 Camarero Izquierdo, María Carmen
A1 Garrido Samaniego, María José
A1 Vicente Hernández, Eva
K1 Museos - Marketing
K1 Museos - Gestión
K1 Visitor experience
K1 Cultural heritage management
K1 Cultural tourism
K1 Tourism marketing
K1 Technology
K1 Museums
K1 5101.06 Museología
K1 5311.05 Marketing (Comercialización)
K1 6111.01 Creatividad
AB This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors
PB Taylor and Francis online
SN 1054-8408
YR 2019
FD 2019
LK https://uvadoc.uva.es/handle/10324/67817
UL https://uvadoc.uva.es/handle/10324/67817
LA eng
NO Journal of Travel & Tourism Marketing, 2019, vol. 36, n.2, p.144-158
NO Producción Científica
DS UVaDOC
RD 11-jul-2024