RT info:eu-repo/semantics/article
T1 What to do after visiting a museum? From post-consumption evaluation to intensification and online content generation
A1 Antón Martín, María del Carmen
A1 Camarero Izquierdo, María Carmen
A1 Garrido Samaniego, María José
K1 Museos - Evaluación
K1 Tourist experience
K1 User generated content
K1 Intensification
K1 Museums
K1 5101.06 Museología
K1 5312.90 Economía Sectorial: Turismo
K1 6114.06 Comportamiento del Consumidor
AB In the context of museums, this paper analyses to what extent visitor evaluation of the experience (attainment, emotion, and satisfaction) drives their short-term online behavior: consumption of further online content (intensification) and posting content in online sites (content generation). On the basis of the optimal stimulation level theory and on the balance theory, it proposes that the evaluation of the experience has an inverted U-effect on visit intensification intention while a U-effect on the intention to generate content after the visit. Findings indicate that satisfaction fosters the intention to intensify or consume further content, while the perception of having gained the maximum attainment and emotional value limits it. On the other hand, while satisfaction and the perception of a profitable visit motivate visitors to post online comments, poor experiences in museums have no impact on the generation of online content.
PB SAGE Publications
SN 0047-2875
YR 2019
FD 2019
LK https://uvadoc.uva.es/handle/10324/67821
UL https://uvadoc.uva.es/handle/10324/67821
LA eng
NO Journal of Travel Research, 2019, vol. 58, nº 6, p. 1052-1063.
NO Producción Científica
DS UVaDOC
RD 29-jun-2024