RT info:eu-repo/semantics/article
T1 Social and financial signalling to increase fundraising revenue in Museums
A1 Camarero Izquierdo, María Carmen
A1 Garrido Samaniego, María José
A1 Vicente Hernández, Eva
K1 Museos - Financiación
K1 Funding of culture
K1 Fundraising
K1 Accountability
K1 Museums
K1 Donations
K1 Sponsorship
K1 5101.06 Museología
K1 5311.02 Gestión Financiera
AB Faced with the gradual reduction in public sector funding and the changes taking place in the model of cultural management, museums must rise to the challenge of devising and implementing strategies to obtain resources that will enable them to secure revenue from a range of sources and thus reduce public sector dependence. Based on a sample of museums from various countries which use private funding, the present work examines different signals that can impact on private fundraising from donors and sponsors: social signals (reputation and social performance) and economic signals (fundable projects and transparency). The study also draws a distinction between large and small museums.
PB Taylor and Francis online
SN 1049-5142
YR 2021
FD 2021
LK https://uvadoc.uva.es/handle/10324/67824
UL https://uvadoc.uva.es/handle/10324/67824
LA eng
NO Journal of Nonprofit & Public Sector Marketing, 2023, vol. 35, n. 2, p. 144-164.
NO Producción Científica
DS UVaDOC
RD 07-ago-2024