RT info:eu-repo/semantics/article
T1 Political polarization and media, their impact on democracy and society
A1 Gómez García, Salvador
A1 Berrocal Gonzalo, Salomé
A1 Waisbord, Silvio
K1 Audience segmentation; Sensationalism; Media; Media bias; Artificial intelligence; AI; Political communication; Democracy; Disinformation; Information literacy; Algorithmic curation.
AB This article examines the relationship between political polarization and the media in contemporary society. Polariza-tion has become a prevalent phenomenon in many countries, characterized by the increasing division of opinions and extreme attitudes among different political groups. Media, as key actors in disseminating information and shaping public opinion, play a crucial role in perpetuating or mitigating this process. This work presents a conceptualization of the phenomenon and examines its connection with the media landscape, establishing its origins as well as its consequences: audience segmentation, sensationalism, and media bias. Additionally, an exploration is conducted on artificial intelli-gence, data analysis, message personalization, chatbots, or algorithms as influential agents in the growth of political polarization. The effects of polarization impact society’s media consumption and the functioning of democracy itself. Informational fragmentation, growing distrust towards media, and political disengagement are some of the most signi-ficant consequences. Therefore, this article addresses possible solutions and strategies to promote a more constructive and less polarized public discourse.
PB Profesional de la Información
SN 1386-6710
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/74378
UL https://uvadoc.uva.es/handle/10324/74378
LA spa
NO Profesional De La información, 2023, vol. 32, n. 6
NO Producción Científica
DS UVaDOC
RD 25-jul-2025