RT info:eu-repo/semantics/article
T1 La traducción de productos audiovisuales promocionales para la formación de futuros egresados en Estudios Ingleses
T2 Translation of audiovisual promotional products for the training of future graduates in English Studies
A1 Pastor Ramos, María Eugenia
A1 Pérez Ruiz, Leonor
A2 Instituto Politécnico de Bragança
K1 Traducción audiovisual
K1 traducción turística
K1 innovación docente
K1 doblaje
K1 subtitulado
K1 Estudios Ingleses
AB Promotional videos are at present one of the most effective and valuable ways of promotingtourist destinations due to its persuasive nature. When it comes to positioning tourist productsonline, providing these videos in English is a basic requirement. Thus, professional specializedtranslators are essential in this field. This work presents a teaching experience of the translationof promotional videos in the field of tourism with the intention of familiarizing students with themain processes and tools used in the field of audiovisual translation (AVT). We have also aimedat providing learners with some expertise in this field, given that it is one of the most importantsectors within the field of translation (Díaz Cintas, 2013) and thus with very promisingprofessional opportunities, despite the little attention it has been paid from other branches ofspecialized translation.
SN 978-972-745-250-7
YR 2019
FD 2019
LK https://uvadoc.uva.es/handle/10324/75185
UL https://uvadoc.uva.es/handle/10324/75185
LA spa
NO García-Valcárcel, Ana; Gonçalves, Vitor; Meirinhos, Manuel; Patrício, Maria Raquel; Rodero, Luís, Sousa, João Sérgio (eds.). ieTIC2019: Atas da Conferência, 154-164.
NO Producción Científica
DS UVaDOC
RD 03-abr-2025