RT info:eu-repo/semantics/article
T1 Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers
A1 Antón Martín, María del Carmen
A1 Camarero Izquierdo, María Carmen
A1 Rodríguez Pinto, Javier
K1 New product adoption
K1 e-book readers
K1 Consumer profile
K1 Involvement
AB One challenge when launching new technologies is to overcome consumer resistance to change so as to accelerate market acceptance. This is the case of e-book readers. The present study investigates individuals’ perceptions of the utilitarian and hedonic values of such devices and their congruence with self-image as determinants of adoption. Additionally, consumer profile and familiarity with the new technology as a whole influence individuals’ perceptions of this particular technology and its congruence with self-image. Findings show that perceived enjoyment and self-image congruence complement perceived usefulness in forging a favorable attitude towards e-book readers and adoption intention, and that knowledge proves essential in the adoption process. Moreover, people highly involved with reading tend to perceive e-book readers as useless, which hampers their adoption.
PB Wiley
YR 2013
FD 2013
LK https://uvadoc.uva.es/handle/10324/75702
UL https://uvadoc.uva.es/handle/10324/75702
LA eng
NO Camarero, C., Antón, C. Rodríguez, J. (2013), “Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers”, Psychology & Marketing, Vol. 30 Iss 4 pp. 372-384.
DS UVaDOC
RD 25-jun-2025