RT info:eu-repo/semantics/article
T1 Evaluating Generation Z’s environmental awareness and accommodation preferences through online travel agencies
A1 González del Pozo, Raquel
A1 Segura, Marina
A1 García-Pozo, Eva
K1 Online travel agencies
K1 Generation Z
K1 decision-making
K1 compositional data
K1 Expedia.
AB Generation Z have become hugely important travellers in recent years. They are transforming the way accommodation is chosen through Online Travel Agencies (OTAs), which means it is important to understand their preferences. As a result, this paper focuses on the scoring systems of the OTAs and examines the priorities of this generation, with the view to improving the rating procedures and facilitating the selection of accommodation. For this purpose, the paper presents a new approach that combines decision-making procedures and compositional data analysis to examine the preferences of this type of traveller. Likewise, this contribution explores the environmental awareness of young people through Expedia’s eco-friendly criterion, it being the first OTA to incorporate environmental aspects into its scoring system.
PB Varna University of Management
YR 2025
FD 2025
LK https://uvadoc.uva.es/handle/10324/76120
UL https://uvadoc.uva.es/handle/10324/76120
LA eng
NO European Journal of Tourism Research,40
NO Producción Científica
DS UVaDOC
RD 27-jun-2025