RT info:eu-repo/semantics/bookPart
T1 Decoding audience emotion: applied neuroscience in fiction series productions
A1 Martín-Guerra, E.
A1 Martín Guerra, Elena
AB This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include experiences from Europe, Latin America, Asia, the Middle East, and the United States. To enable readers to assess and compare contexts, the book supplements theoretical discussions with real-world examples related to legacy and new media from international markets and companies. It also explores the dynamic role of technology and its transformative impact on audience media consumption habits. In doing so, the book provides strategies that foster emotional connections and engagement between media companies and their audiences and offers innovative solutions to face challenges such as news avoidance, eroding media trust, declining audience shares, and content oversaturation.With a thorough exploration of how media companies try to attract their audiences, this book will be of interest to scholars, students, and professionals in the field of media management, media economics, media analytics, and marketing.
PB Routledge
YR 2025
FD 2025
LK https://uvadoc.uva.es/handle/10324/76841
UL https://uvadoc.uva.es/handle/10324/76841
LA eng
NO Medina, M., & Kimber, D. (Eds.). (2025). Media Engagement: Connecting with Audiences in Media Markets (1st ed.). Routledge. https://doi.org/10.4324/9781003585671
DS UVaDOC
RD 24-ago-2025