RT info:eu-repo/semantics/article
T1 Political polarization and politainment: Methodology for analyzing crypto hate speech on TikTok
A1 Berdón-Prieto, Pablo
A1 Herrero-Izquierdo, Jacobo
A1 Reguero-Sanz, Itziar
K1 political polarization
K1 political communication
K1 politainment
K1 political parties
K1 hate speech
K1 cryptohate speech
K1 tiktok
K1 social networks
K1 social media
K1 engagement
K1 agressive critical message
K1 discourse analysis
K1 content analysis
K1 5910.02 Medios de Comunicación de Masas
AB TikTok has become an international benchmark: In 2022 it was the most downloaded application in all of Europe. Political discourse has not stayed on the sidelines, and its rhetoric has been adapted to a young electorate who feels at home with this new platform. Given this social network’s explosion, the main objective of this research is to analyze which topics and approaches the parties with the greatest parliamentary representation use most frequently by looking at their activity on TikTok and determine how they have leveraged a time of polarization and political confrontation to a network geared toward entertainment. To achieve these objectives, a methodological triangulation based on three analyses –quantitative content, discourse, and qualitative content– is used. The sample consists of 250 posts from the official profiles of the following Spanish political parties: Partido Socialista Obrero Español (PSOE), Partido Popular (PP), Ciudadanos (C’s), Unidas Podemos (UP), and Vox. Specifically, a non-random stratification system was used, selecting the 50 videos from each party that had with the highest number of views since they launched their profiles on this social network. From a theoretical standpoint, this study proposes a new concept, the aggressive critical message (ACM), which is presented as a further contribution to the conceptual framework of emerging studies on crypto hate speech. From an empirical standpoint, the results obtained reveal that the partisan rhetoric on TikTok is not homogeneous, and substant ial differences are seen between the topics addressed by the different parties. It also is concluded that the parties are implementing techniques used in entertainment alongside polarization itself, which trivializes politics, aiming to go viral rather than to provoke thought.
SN 1386-6710
YR 2023
FD 2023
LK https://uvadoc.uva.es/handle/10324/80433
UL https://uvadoc.uva.es/handle/10324/80433
LA eng
NO Profesional de la Información, 2023, vol. 32, n. 6, p. 1-12
NO Producción Científica
DS UVaDOC
RD 10-dic-2025