RT info:eu-repo/semantics/article
T1 Discovering service‐dominant logic in museums through the mind of managers
A1 Camarero Izquierdo, María Carmen
A1 Garrido Samaniego, María José
A1 Redondo Carretero, María
A1 Vicente Hernández, Eva
K1 Museums
K1 Service-dominant logic
K1 Value co-creation
K1 5101.06 Museología
K1 5308 Economía General
AB Museums are public service organizations entrusted with the mission of providing value to diverse audiences and stakeholders. Nowadays, fulfilling their mission depends on their capacity to operate from a service- dominant logic, recognizing visitors and stakeholders as co- creators of value. Through a qualitative study based on interviews with museum directors, this study delves into how museum management logics evolve toward service- dominant logic, what role museum directors play therein, and the mechanisms that museums employ to co- create and deliver effective value to their stakeholders.
PB Wiley
SN 1048-6682
YR 2025
FD 2025
LK https://uvadoc.uva.es/handle/10324/80511
UL https://uvadoc.uva.es/handle/10324/80511
LA eng
NO Nonprofit Management & Leadership, noviembre 2025 (versión online)
NO Producción Científica
DS UVaDOC
RD 13-dic-2025