RT info:eu-repo/semantics/article
T1 Contingent valuation and motivation analysis of tourist routes: Application to the cultural herityage of Valdivia (Chile)
A1 Báez Montenegro, Andrea
A1 Bedate Centeno, Ana María
A1 Sanz Lara, José Ángel
A1 Herrero Prieto, Luis César
K1 contingent valuation, cultural tourism segmentation, historical heritage valuation, tourist routes
AB The purpose of this research is to determine the economic value assigned to the historical heritage of Valdivia (Chile) by tourists visiting the city. For this, the contingent valuation method is used, proposing a scenario of guided tours suitable to attempt to evaluate physically dispersed urban heritage which is also difficult to define as a tourism product, given its diversity. A double-bounded dichotomous choice format is employed to formulate the valuation question, and willingness to pay (WTP) is estimated using parametric techniques. The study is complemented by segmentation analysis for the main reasons why tourists visit the city of Valdivia, applying the contingency tables method. The results suggest that there is no statistically significant difference in the WTP for the three historical and cultural routes offered and show a higher WTP for foreign tourists compared with domestic tourists as well as for those with higher incomes. Moreover, segmentation analysis shows that the level of education and origin of the tourists interviewed are significant variables in characterizing the reason for their visit.
PB Sage Journals
SN 1354-8166
YR 2016
FD 2016
LK https://uvadoc.uva.es/handle/10324/81332
UL https://uvadoc.uva.es/handle/10324/81332
LA spa
NO Tourism Economics, 22(3), 558-571
NO Producción Científica
DS UVaDOC
RD 03-feb-2026