RT info:eu-repo/semantics/article
T1 The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation
A1 Antón Martín, María del Carmen
A1 Camarero Izquierdo, María Carmen
A1 Oltra González, Itziar
A1 Vega Riera, Elías
K1 Stickiness
K1 Diversive exploration
K1 Specific exploration
K1 Online shopping
K1 5311.05 Marketing (Comercialización)
AB Users frequently spend longer than anticipated browsing online stores, resulting in online shopping stickiness, i.e., the intention to prolong navigation time within a browsing session, irrespective of the number of websitesvisited. This research investigates how exploration behaviours and browsing objectives impact stickiness duringonline shopping sessions. Specifically, the work analyses what influence exploration modes (specific vs. diver-sive) and goals (purchase-oriented vs. search-oriented) have on user stickiness, with perceived enjoyment andsatiation acting as mediating factors. Using two experiments in the context of online clothing shopping and afield study, this work emphasizes the role of situational browsing elements in shaping stickiness behaviour. Thefindings enrich e-commerce literature by shifting the perspective from external factors (e.g., product or siteattributes) to in-store exploration behaviours. This research offers valuable insights for e-commerce platformsthat aim to optimize website interfaces to improve consumer experience and boost consumer retention, such asaligning navigation and content with user intentions and utilizing cross-category suggestions
PB Elsevier
SN 1567-4223
YR 2026
FD 2026
LK https://uvadoc.uva.es/handle/10324/82806
UL https://uvadoc.uva.es/handle/10324/82806
LA eng
NO Electronic Commerce Research and Applications, 2026, vol. 76, p. 101585
NO Producción Científica
DS UVaDOC
RD 17-feb-2026