RT info:eu-repo/semantics/article
T1 Challenging Mainstream Media Systems Through Social Media: A Comparative Study of the Facebook Profiles of Two Latin American Student Movements
A1 Bacallao Pino, Lázaro Magdiel
K1 Redes sociales
K1 Comunicación
K1 Medios de comunicación
K1 Facebook
K1 Movimientos sociales
K1 Movimientos estudiantiles
K1 Social media
K1 Collective action
K1 Mainstream media
K1 Latin American student movements
K1 Chile
K1 México
K1 6308 Comunicaciones Sociales
K1 5910.02 Medios de Comunicación de Masas
K1 63 Sociología
K1 6114.17 Percepciones y Movimientos Sociales
AB This article analyzes social movements’ appropriations of social media for challenging mainstream media systems. The study includes two recent Latin American student movements: the Mexican movement #YoSoy132 and the Chilean student movement. A quantitative-qualitative methodology was used to compare their appropriations of social media, which included a statistical analysis of the Facebook profiles of both movements during a selected period of time and Fairclough’s critical discourse analysis of the contents posted and interviews with participants. The findings indicate that there are some relevant specific trends in the appropriation of social media for this specific purpose, mediated by dimensions such as the demands, goals, political communication context, online or offline nature of the mobilization, and organizational characteristics of the movement.
PB University of Southern California, Annenberg, Estados Unidos
SN 1932-8036
YR 2015
FD 2015
LK https://uvadoc.uva.es/handle/10324/83055
UL https://uvadoc.uva.es/handle/10324/83055
LA eng
NO International Journal of Communication, vol. 9, pp. 3702–3720
NO Producción Científica
DS UVaDOC
RD 26-feb-2026