RT info:eu-repo/semantics/article
T1 Tourist gastronomic events and cross-purchasing: effect of rituals, authenticity and perceived value
A1 Antón de la Iglesia, Cristina
A1 Antón Martín, María del Carmen
A1 Camarero Izquierdo, María Carmen
A1 Laguna García, Marta
K1 Tourism
K1 Gastronomic events
K1 Authenticity
K1 Rituals
K1 Perceived value
K1 Cross-purchasing
K1 Local food
K1 5311.05 Marketing (Comercialización)
AB This study looks at how visitor experience in gastronomic events impacts subsequent cross-purchases of localfood products and specifically explores how attending food rituals enhances the perceived authenticity of theevent, which in turn influences the culinary experience value (both learning and hedonic) for tourists. The studyalso considers two moderating variables: geographical distance and visitor ethnocentrism.The empirical research focuses on the centuries-old celebration of a gastronomic event in which participantstaste typical dishes, with the possibility of previously attending a traditional ritual which involves a demon-stration of pork cutting and preparation methods. Findings indicate that attending the ritual increases theperception of authenticity, which positively affects the perceived value of the experience. Notably, only thelearning value significantly impacts the subsequent cross-purchase of local products. Furthermore, authenticityaffects cross-purchasing behaviour, particularly among visitors with higher levels of ethnocentrism or thosetravelling from further afield.
PB Elsevier
SN 2212-571X
YR 2026
FD 2026
LK https://uvadoc.uva.es/handle/10324/83762
UL https://uvadoc.uva.es/handle/10324/83762
LA eng
NO Journal of Destination Marketing & Management, 2026, vol. 41, p. 101103
NO Producción Científica
DS UVaDOC
RD 26-mar-2026