TY  - JOUR 
AU  - Mathieu, David
AU  - Vicente Mariño, Miguel
AU  - Brites, Maria José
AU  - Amaral, Inés
AU  - Chimirri, Niklas
AU  - Finger, Juliane
AU  - Pacheco, Liliana
AU  - Romic, Bojana
AU  - Saariketo, Minna
AU  - Tammi, Riitta
AU  - Torres Silva, Marisa
PY  - 2016
SN  - 1749-8716
UR  - http://uvadoc.uva.es/handle/10324/18340
AB  - This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences. Online audience research is a mix of long-established...
LA  - eng
PB  - Participations. Journal of Audience & Reception Studies
KW  - Audiencias
KW  - Nuevos Medios
KW  - Métodos de investigación
KW  - Metodología
KW  - Revisión de literatura
KW  - Big Data
KW  - Etnografía
KW  - Contextualización
KW  - Ética
KW  - Métodos mixtos
KW  - Convergencia
TI  - Methodological challenges in the transition towards online audience research
ER  -