TY  - JOUR 
AU  - Beltov, Tor
AU  - Jorgensen, Steffen
AU  - Zaccour, Georges
AU  - Ediciones Universidad de Valladolid
PY  - 2006
SN  - 0213-7569
UR  - http://uvadoc.uva.es/handle/10324/19790
AB  - The paper proposes a dynamic optimization model for a retailer's price promotions of two brands in a product category. There is no general concensus in empirical marketing literature on what are the impacts of a promotion on intertemporal consumer...
LA  - spa
KW  - Economía política
KW  - Economía de empresa
TI  - Optimal retail price promotions
ER  -