TY - JOUR AU - De Giovanni, Pietro AU - Karray, Salma AU - Martín Herrán, Guiomar PY - 2019 UR - http://uvadoc.uva.es/handle/10324/31976 AB - Most of the cooperative advertising literature has focused on studying the effects of such programs considering marketing variables. This paper integrates production and inventory management with pricing and advertising considerations to assess the... LA - eng TI - Vendor Management Inventory with Consignment contracts and the benefits of cooperative advertising ER -