TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
PY  - 2019
UR  - http://uvadoc.uva.es/handle/10324/34324
AB  - This paper investigates whether manufacturers can use the timing (sequence) of their pricing and ad- vertising decisions to benefit from or to deter store brand (SB) introductions. We develop and solve six sequential game-theoretic models for a...
LA  - eng
TI  - Fighting store brands through the strategic timing of pricing and advertising decisions
DO  - https://doi.org/10.1016/j.ejor.2018.11.066
ER  -