TY  - JOUR 
AU  - San José Cabezudo, Rebeca
AU  - San Martín Gutíerrez, Sonia
AU  - Rodriguez Torrico, Paula
PY  - 2019
SN  - 1069-6679
UR  - http://uvadoc.uva.es/handle/10324/39058
AB  - The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and...
LA  - eng
PB  - Taylor & Francis
KW  - Comercio electrónico
KW  - Marketing - Investigación
KW  - Consumidores - Conducta
KW  - Telefonos moviles
TI  - What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
DO  - 10.1080/10696679.2018.1534211
ER  -