TY  - JOUR 
AU  - García Lapresta, José Luis
AU  - Moreno Albadalejo, Pablo
AU  - Pérez Román, David
AU  - Temprano García, Víctor
PY  - 2021
SN  - 1568-4946
UR  - http://uvadoc.uva.es/handle/10324/46481
AB  - In this paper, a new multi-criteria procedure is devised for new product devel-opment decision-making made from survey data.  Groups of panelists evaluateseveral product categories regarding different criteria, each one through a spe-cific qualitative...
LA  - eng
PB  - Elsevier
KW  - Qualitative  scale
KW  - Ordinal  proxim-ity measures
TI  - A multi-criteria procedure in new product development using different qualitative scales
DO  - 10.1016/j.asoc.2021.107279
ER  -