TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
PY  - 2021
SN  - 0969-6016
UR  - https://uvadoc.uva.es/handle/10324/51143
AB  - This paper investigates the impact of decision timing for pricing and marketing efforts in a supply chain led by competing manufacturers. We develop and solve six games to consider the scenarios (games) where prices and marketing efforts (ME) are...
LA  - eng
PB  - Wiley
KW  - OR in marketing
KW  - Marketing efforts and pricing
KW  - Decision timing
KW  - Game theory
KW  - Competition
TI  - The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
DO  - 10.1111/itor.13094
ER  -