TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2021
SN  - 0160-5682
UR  - https://uvadoc.uva.es/handle/10324/51712
AB  - The profitability of cooperative advertising (CA) programs is analyzed in a supply chain
where competing manufacturers sell their products through competing retailers. We study a
two-period game-theoretic model that accounts for positive and...
LA  - spa
KW  - OR in Marketing
KW  - Cooperative Advertising
KW  - Competition
KW  - Supply Chain Management
KW  - Game theory
TI  - Cooperative advertising in competing supply chains and the long-term effects of retail advertising
DO  - 10.1080/01605682.2021.1973350
ER  -