TY  - JOUR 
AU  - Vega Riera, Elías
AU  - Camarero Izquierdo, María Carmen
AU  - Gutiérrez Arranz, Ana María
PY  - 2022
SN  - 1044-7318
UR  - https://uvadoc.uva.es/handle/10324/62150
AB  - Despite companies’ increasing use of video games and advergames to interact with customers, gamification literature has so far barely explained how the gamification of a commercial website and the degree of difficulty of the games inserted in the...
LA  - eng
PB  - Taylor and Francis
TI  - Customer experience in gamified commercial websites: the impact of game difficulty and gameplays
DO  - 10.1080/10447318.2022.2096727
ER  -