TY  - JOUR 
AU  - Temprano García, Víctor
AU  - Rodríguez Escudero, Ana Isabel
AU  - Rodríguez Pinto, Javier
PY  - 2023
SN  - 0263-4503
UR  - https://uvadoc.uva.es/handle/10324/62161
AB  - Purpose: This research is primarily concerned with studying the impact of brand workers' problems on brand deletion (BD) outcomes. The authors also analyze how the level of consensus achieved during BD adoption and implementation influences the impact...
LA  - eng
PB  - Emerald
KW  - Brand deletion
KW  - Workers’ problems
KW  - Brand deletion outcomes
KW  - Floodlight analysis
TI  - Minimizing the negative impact of brand deletion
DO  - 10.1108/MIP-10-2022-0452
ER  -