TY - JOUR AU - Martínez Sanz, Raquel AU - Arribas Urrutia, Amaia PY - 2023 UR - https://uvadoc.uva.es/handle/10324/65211 AB - The explosive success of TikTok is one of a long list of phenomena that are transforming audiovisual relationships, creation, and consumption (Gómez-García; Vicent-Ibáñez, 2022). At the same time, social networks are demonstrating a capacity for... LA - eng TI - Blood donors wanted: narrative innovation on TikTok to enable mobilization DO - https://doi.org/10.3145/epi.2023.may.05 ER -